LMS On Holiday: Okinawa With Our Creative Director
This is your sign to make Japan your next summer escape. Think white-sand beaches, crystal-clear water, vibrant marine life, incredible food and artisan markets. Welcome to Okinawa - Japan's tropical paradise and the latest destination explored by our Creative Director, Eloise.
El’s Holiday Essential: The Elle
"Elle is always the first shoe I pack in my suitcase. Comfy, versatile and cute — the perfect wedge to take you from day to night." — Eloise
The Elle was El’s go to throughout her Okinawa getaway. Styled with flowing dresses, linen smocks and colourful resort looks, it became the ultimate travel companion. With its comfortable wedge, cushioned footbed and lightweight design, The Elle is made for long days of exploring without compromising on style. It's the perfect holiday shoe you'll reach for day after day.
For the trip, El packed both The Elle Natural for effortless everyday outfits and The Elle Red Stripe for a playful pop of colour.

EL'S GUIDE TO OKINAWA MAINLAND
STAY
El’s Tip: Hire a car and split your stay between a few different hotels to experience everything Okinawa has to offer.
EAT
Thanks to its rich Ryukyuan heritage and subtropical climate, Okinawa has a cuisine all of its own—fresh, hearty and unlike anywhere else in Japan. Here are El's must-try Okinawan food.
MUST TRY LOCAL FOOD:
- Taco Rice
- Beni Imo (Purple Sweet Potato)
- Okinawa Soba
- Jimmy Tofu (Peanut Tofu)
- Umi Budo ( Sea Grapes)
- Goya Champuru ( Bitter Melon Stir Fry)

MORE EATS
Save this list for your next visit. El has done the research, made the bookings and taste-tested the menu, so you can head straight to the very best of Okinawa.
COFFE & BREAKFAST
- Peoples Coffee
- Commons Bread
- Great Egret Coffee
SNACKS
- Blue Seal Ice Cream
- Ryukyu Beach Club
RESTAURANTS
- Oru
- Kozakura
- Hakosaku
- PST By The Sea
- Hey Hamburger
- Banta Cafe by Hoshinoya
DRINK
- UN Wine Bar
- Allure Wine Bar
- Nuchi Music Bar
- El Lequio Cocktail Bar

EL'S FAVOURITE THINGS TO SEE & DO
From artisan villages and bustling local markets to crystal-clear beaches and unforgettable island adventures, these are El's favourite things to see and do in Okinawa.
SHOPPING & ACTIVITIES
- Yachimun No Sato Pottery Village
- Tsuboya Yachimun Pottery Street
- Ryukyu Glass Village
- Heiwa Dori Covered Arcade
- Makishi Public Market
- Kousai Street

BEACHES & WATERSPORTS
- Nirai Beach
- Zanpa Beach
- Moon Beach
- Busena Beach
- Kouri Island
What El Packed
Alongside The Elle, a few more holiday shoedrobe essentials made their way into El's suitcase.
The Tide & Coral handbag
El's go-to holiday duo. Lightweight, comfortable and easy to style, The Tide took her from local markets to seaside lunches, while the matching Coral Handbag completed every look.

From beach days to dinner reservations, El’s Okinawa wardrobe proves that the perfect holiday suitcase doesn’t need to be overflowing, just packed with versatile pieces made for every moment.

